The pairing of earnest music and advertising is a controversial and tricky topic. Irresponible record companies and mega-corporations have certainly made some unholy unions between art and commerce but, let's face it, radio is dead, and the music industry is constantly having to reinvent itself in our high tech age to remain profitable. In the right circumstances, young ad agency creatives are able to introduce some of their favorite bands to a whole new audience, and small, or well-run, record labels are able to gain some revenue and greater audience for their talent.
We've seen what VW, iTunes, and the Gap can do for a band on the cusp of economic viability, and that model seems to be catching hold. I just saw a commercial for Seventh Generation Inc. featuring my favorite song of the last three years (Blitzen Trapper's Furr) in the background. Green company + hippie portland band. It seems a truly perfect marriage. The music fits the branding image of seventh generation and requires no compromise on the part of blitzen trapper. The song was already written and recorded, and the company in question doesn't seem to contradict their ideals (i'm sure the constantly touring and hard working trappers didn't mind staying in hotels and eating good food with the extra dough either).
the band's fantastic official video
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